An All-Star Team with a Turnkey Solution

Twism is being developed by experts in the fields of loyalty, technology, engagement, and brand. The leadership team includes the founders of Barkback, an established customer loyalty platform and CRM business. The Twism platform will employ Backback’s proven technology and customer base, creating an omnichannel, turnkey solution straight out of the gate.


Raja Jindal


Raja is a three-time entrepreneur, the CEO of Twism and the Founding CEO of Barkback. Prior to his entrance into the customer loyalty and engagement space, he founded BioIQ in 2005 to bring a full suite of affordable healthcare diagnostics to individuals in the comfort and privacy of their homes. Today, BioIQ is a successful health improvement technology company serving individuals, large employers, and other healthcare companies. He earned his BSEE from MIT, and did his doctorate work in Materials Engineering from UCSB.

Paul Marquis


As COO, Paul brings a wealth of knowledge in the financial and retail sectors. He is also a Director of Redwood Group International. The Redwood Group is a multi-dimensional, cross-border investment bank with in-depth knowledge of capital markets, technology, medical, and real estate. Redwood Group has offices in Beijing, Hong Kong, and Silicon Valley. Paul also co-founded Kiosk Systems Inc., an innovator in designing and manufacturing self-service retail solutions.

Ben Trust


Ben is a leader and entrepreneur in the licensing, entertainment and software industries. He has a wealth of experience in strategy, systems development and team building in start-ups and rapidly growing companies. As President of Megatrax Production Music, Ben led the company to become the foremost independent production music company in the country. Among his strategic initiatives was the development of the company’s radio division, introducing a media barter model that propelled Megatrax to become a major background music provider in that segment.

Core Contributors

 David Wagner


CTO at Barkback, Director of Software Development at TrackR, Berkeley, BS Comp. Sci., BS Math

 Safa Scott

Senior Software Engineer

Founder at Internet Computing Experts, Creative Director at Permilia

Joel Markquart

Creative Director

20+ year Creative Director, PLU

Tara Ehrenberger

Marketing and Social Media Manager

 University of California at Santa Barbara, Marketing

Galen Carlsen

Senior Software Engineer

Senior Web Developer at Bargain Network, 10+ Years of Web Product Expertise


John Suh

CEO at LegalZoom

John Suh has served as the CEO of LegalZoom since 2007. Prior to LegalZoom, John was CEO of, the internet division of a global supply chain company, Li and Fung. John also co-founded and served as CEO of Castling Group, helping to launch category leaders such as and He received a B.A. in Organizational Behavior and Public Policy from Harvard College and received his MBA with high distinction from Harvard Business School.

Jon Kimmins

Former CFO at Toys”R”Us, Men’s Wearhouse

Jon brings over thirty years of experience in public and private company financial management, as well as global retailing, business development, risk management and real estate. His wealth of knowledge comes from his posts as CFO of Men’s Wearhouse and CFO of Toys”R”Us. Jon was also Executive Vice President – Finance and Operations at LF-USA, Inc., a division of Li & Fung Limited, a multi-billion dollar wholesaler of apparel, footwear and fashion accessories, and Treasurer and Executive Vice President of Toys”R”Us, Inc., where he was responsible for worldwide corporate finance, raising billions in debt and equity financing transactions.

Bill Shaughnessy

Former COO & President at eHealth, Former Global VP MSN

Bill is an outstanding communicator and motivator who honed his skills as President and COO of eHealth. He brings vast sales and marketing expertise that he garnered while spending 15 years at Microsoft, where he was Global VP of the Advertiser and Publisher Solutions Group. Bill integrates a pragmatic, data-driven approach to problem solving and making hard decisions, with strong focus on action to align with KPIs.

Jeff Shelton

Blockchain Product Lead, Former VP of Product at Gem

Jeff has spent the past decade building measurable high growth B2B and B2C products across industries and verticals including entertainment, education, health, supply chain, and automotive. He joined Gem as VP of Product, building enterprise blockchain markets while consulting and building products alongside an array of Fortune 500 and 100 companies.

Randy Modos

CEO at PayJunction POS

Randy is currently the CEO of PayJunction. PayJunction is a paperless payment service for businesses to process credit cards and checks using any computer, tablet, or cell phone. He provides solutions for any business that requires a service designed to process payments and collect electronic signatures.

Raja on the NYSE

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